7 Essential Tips for Crawl Budget Optimization

Crawl budget is an overlooked concept in the SEO world. However, the crawl budget has a place in SEO. Crawl budget is an essential concept for SEO experts. Moreover, this can be and should be optimized to grow your web traffic.

Before jumping on the crawl budget optimization, let me tell you about the concept of crawl budget.

Crawl Budget

Crawl budget is not something to be worried about, for every website owner. It is a concept for big sites’ owners. It is a simple rate through which the crawlers like Spider and Googlebot examine your web pages. It requires a specific timeframe for indexing. The indexing is for your website. If Google does not index your site, your website will not rank. However, the Crawl budget is for your site to get rank in Google.

Crawl budget works for your site server. It controls overcrowding on your server. It maintains a tentative balance between Googlebot’s attempts and Google’s wish to crawl your domain.

Through crawl budget optimization, you can up the frequency at which Googlebot and Spider visit your domain. The frequent visits can help you to get into the index. This index shows that your pages are updated now.

7 Tips to Optimize Your Crawl Budget Right Away

Here are seven essential tips to optimize your crawl budget. By adopting these tips, you can rank in the Google search engine results.

1. Permit Your Pages to Crawl in Robots.Txt

This point requires your little effort to rank. I must say this is an organic step for crawl budgeting. If possible, use the website auditor tool for your pages. An auditor tool is an effective tool for your site.

You need to add robots.txt to the auditor's tool or any other your chosen tool. Robot.txt will allow you to crawl on any of the pages of your domain within seconds. After this, you can upload an edited document and voila. This tool brings so much ease in a website owner’s life. However, you can easily use this tool. This will help you to crawl on your pages. After experiencing this tool, you will definitely fond of robot.txt. Optimizing your crawl budget is easy through robot.txt.

2. Avoid Redirect Chains on Your Domains

It is impossible for you to avoid every redirect chain in your entire domain. It is not easy to avoid every redirect chain on a domain. 301 and 302 redirect chains are bound to appear in your domain. However, you cannot avoid each and every chain. You need to take care of redirects. Some redirects can damage your pages and index. Take care of your crawl limit.

3. Use HTML Tags

Try to use HTML tags whenever possible. Google crawlers are quite good because of the crawling Java Script. Moreover, Google crawlers have improved their crawling and indexing Flash and XML. Other search engines are not using this crawling and indexing. Therefore, you can your site stand out with the use of HTML. Stick to HTML for better indexing.  

4. Avoid HTTP Errors

Technical errors like 404 and 410 can destroy your crawl budget. Rectify HTTP errors in your site (if any). Moreover, the HTTP errors give your visitors a disappointing experience. For solving your HTTP errors, you can use an auditor tool. For example, SE ranking and Screaming Frog are good tools for avoiding such errors.

5. Keep an Eye on URL Parameters

URL Parameters are important from a crawl budget’ point of view. Every separate URL is counted as a separate page. Google should know about separate URLs. It will be a win-win situation for your site. You should save your crawl budget. Moreover, this will control the concerns about duplicate content.

6. Take Care of Your XML Sitemap

It is important for you to update your sitemap. This update tactic will give a clear direction for your internal links.

7. Use Hreflang Tags

Use Hreflang tags in your content. For example, <link rel="alternate" hreflang="lang_code" href="URL of page" /> in your page’s header.